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Black History Month & Woke Marketing Communications

Mar 2, 2023 | Online
March 2, 2023 12:00 pm - March 2, 2023 1:30 pm

Is a brand being authentic to its core values? All. The. Time. Not just for one month of the year and not just in their marketing. They demonstrate it with their supply chain. They demonstrate it with their hiring practices. They demonstrate it with their internal culture. They ALWAYS demonstrate it! This is what we call Woke Marketing. In this session you will learn about #WokeMarketing’s “3 Bees.”

Focus & Learning Outcomes: A fresh perspective on marketing and communications and how the disciplines relate to corporate social responsibility and intersect with diversity and inclusion; can be customized​​.

  • What are the “3 Bees of Woke Marketing?”
    • Be Authentic.
    • Be Prepared.
    • Be Present.
  • Learn how “Woke Marketing” will improve an organization’s bottom line and revenue usually in one of three ways:
    • Cultivating new audiences and customers
    • Creating brand new products
    • Affecting real world human rights legislative change
  • Includes inspirational real life B2C (business-to-consumer) and B2B (business-to-business) examples covering diversity and inclusion issues that include: race, indigeneity, gender and gender identity, sexual orientation, ability, age, religion, and more.

Audience: Marketing & Communications Professionals, Diversity and Inclusion Professionals, Employee Resource Group Leaders, Senior Leadership and Boards of Directors​​


Jefferson Darrell
Founder and CEO @Breakfast Culture Inc.

Jefferson Darrell is among Canada’s earliest outliers in the IDEA (inclusion, diversity, equity, accessibility) arena; successfully driving positive change management for organizations since 2015 resulting in more diverse and inclusive teams, increased revenue, and/or new business opportunities. Jefferson is an accomplished marketing communications and change management professional with more than 17 years of brand strategy expertise, generating earned and owned media using both traditional and digital channels. In 2017 he founded Breakfast CultureTM Inc., a full-scale, data-driven, tech-forward diversity, equity and inclusion, marketing & consulting company.