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Professional Development Session: “Woke” or Conscious Marketing with Breakfast Culture

May 28, 2021

Is a brand or company being truly authentic to its core values? And if so – how do you demonstrate that to your customers?

As part of our professional development series – providing cutting edge thought leadership to support our members’ entrepreneurial and business growth – Canada’s LGBT+ Chamber of Commerce was pleased to host Woke Marketing with Breakfast Culture.

Breakfast Culture is a boutique agency delivering big agency experience. They help organizations achieve their strategic goals and generate revenue on two fronts: Externally, with what they call Woke Marketing, and internally by helping businesses cultivate welcoming and inclusive workplace cultures.

​Based in Toronto, Canada, Breakfast Culture can activate locally, regionally, nationally and even globally. They have a network of partners (Canada, U.S. and U.K.) and consultants that they can utilize to augment client teams as required. Breakfast Culture is also a certified supplier through Canada’s LGBT+ Chamber of Commerce’s Supplier Diversity Program. For more information about our Supplier Diversity Program, visit

The session facilitator was Jefferson Darrell. Jefferson is among Canada’s earliest outliers in the diversity, equity, and inclusion arena, successfully driving positive change management for organizations for the past five years resulting in more diverse and inclusive teams and increased revenue or new business opportunities. Jefferson is an accomplished marketing, communications, and public relations executive with more than 15 years of brand strategy expertise, generating earned and owned media using traditional and digital channels.

In the Session, participants learned how to demonstrate their inclusive brand through every section of their organization, utilizing examples from pop culture and case studies focused on LGBT+ communities of how companies have or have not lived up to their brand.

A recording of the session is available for members of Canada’s LGBT+ Chamber of Commerce for a limited time through your Members Portal. For more information on membership options, visit

Professional development opportunities like this is part of the value membership with Canada’s LGBT+ Chamber of Commerce offers. You can find all of our upcoming events at