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DEFY 2024: Wrapped!

Three people standing and talking in front of a large sign with DEFY branding in red text.

DEFY 2024, June 12-14, passed by in a whirlwind of networking, connecting, inspirational speakers, panels, breakout sessions, and matchmaking. Credit: Uphouse

CGLCC, the rest of the Supplier Diversity Alliance of Canada (SDAC), and WEConnect International would like to thank all those who attended #DEFYConference2024 that took place on June 12-14 in beautiful Montréal, Quebéc. 

It was truly a week to be remembered! The knowledge shared, connections forged, laughs had, and memories made are sure to have a lasting impact on supplier diversity in Canada – we came together as a community to empower each other and #ForgeTheFuture together. 

During DEFY’s opening session, we heard that “[t]here is a lot that needs to be done, but it can’t be done unless we’re all around the table”. 

DEFY was SDAC’s first time coming together to create an event like this – meant to bring folks to the table – because we feel that connecting all together gives us more power. 

DEFY passed by in a whirlwind of inspirational speakers, panels, and matchmaking sessions! We are so thankful to all who attended, supported, and came together to make this event happen. 


DEFY by the numbers

  • 4 Supplier Diversity certifying bodies joined together as event partners;
    • and brought you 3 days packed with programming!
  • 445 total attendees joined us in-person at Le Centre Sheraton in Montréal, Quebéc. 
  • 40 speakers provided fantastic food for thought and enlightening insights. 
  • 31 sponsors are hugely appreciated for their support of this first-ever DEFY conference. 
  • 20 sessions offered fantastic opportunities to learn more each day. 

Highlights of DEFY 2024

  • We had the wonderful Mandy Rennehan as our opening Keynote!
  • Attendees and speakers took part in many meaningful conversations through speeches, panels, matchmaking sessions, and breakout workshops and boot camps over the three days. 
  • Day 1 Sessions:  
    • Desjardins Presents the Economic Outlook;  
    • Fireside chat with Host Committees;  
    • EDC and BDC Present: Elevate your business: Strategies and partners to support growth in Canada and beyond;  
    • Success in Diverse Procurement;  
    • From Data to Insight: AI’s Role in Procurement Intelligence;  
    • More than a trend: Understanding DEI through changing political climates; 
    • Harnessing Diversity in Business: Maximizing the potential of visible minority founders as global players 
  • Day 2 Sessions:  
    • Impact Investing for Supplier Diversity;  
    • Pride in Practice: Understanding 2SLGBTQI+ Perspectives on Pride Marketing Strategies Across North America;  
    • The Personal Cost of Values-Led Workplaces;  
    • How to Land Whales: Using market intelligence to supercharge initial client meetings; 
    • CBC/Radio-Canada Sustainable Procurement Initiative;  
    • Find Success beyond Tier 1: Advancing Social, Environment and Economic Inclusion Through Certification;  
    • Fireside Chat with Bobbie Racette, hosted by Naoufel Testaouni (QueerTech);  
    • Scope 3 Emissions: Getting it Done;  
    • Disability Literacy 101;  
    • Forging a path to Sustainability: Best Practices and the Road Map to Net Zero 
  • Day 3 Sessions:  
    • Becoming an Intrepid Leader;  
    • Leveraging Diversity for Diverse-Owned Businesses;  
    • Making a Dent in Truth and Reconciliation through Supply Chain Initiatives;
    • Closing Fireside chat with Host Committees

DEFY: Captured

Check out these conference photos, courtesy of our friends at Uphouse! Also, be sure to watch the video recap of DEFY 2024 on SDAC’s YouTube channel.

View the DEFY recap

Attendee Feedback

  • “This is an excellent, unprecedented model for inclusive economy advancement” 
  • “I can’t speak highly enough of this experience. I’m so grateful to have been a part of it.” 
  • “[Highlight was] the coming together of ALL of us and the infusion of confidence and solidarity that it provided.” 
  • “It was a great conference. I really loved that all the SDAC Chambers were there.” 

If you would like to share your own memories of DEFY, please send any photos, stories, or favourite moments to communications@cglcc.ca. You can also check #DEFYConference2024 on social media to see highlights from attendees and host committees.