A good marketing plan should address your vision, growth goals, communication objectives and audiences, bringing them together in one place.
It should outline who you are trying to reach (your potential customers), what you want them to do (your goals) and how and what actions you’ll take at each stage of the sales process to support them (your tactics). There are many different ways to develop a marketing plan, but ultimately it is about getting clearer on who you want to sell a product/service to and how you will go about selling it