2SLGBTQI+ Travel Market-Ready Webinar
2SLGBTQI+ Travel Market-Ready Webinar
April 29 @ 12:00 pm – 2:00 pm ADT
This training is funded by the Government of Canada through the Atlantic Canada Opportunities Agency (ACOA).
Participation is open to anyone across Canada. Are you ready to take the next step in making your business/destination more inclusive and welcoming to the 2SLGBTQI+ travel market? Once you’ve gained insight into the needs and experiences of 2SLGBTQI+ communities, it’s time to focus on creating a travel experience that resonates with them.
CGLCC offers access to valuable research on the preferences and behaviours of the 2SLGBTQI+ travel market, including insights into their spending habits and key demographic personas. This knowledge can help you design an effective marketing strategy tailored to attract this growing and dynamic market.
In this two-hour seminar, you’ll explore exclusive data on the 2SLGBTQI+ travel market, learn from inspiring case studies of successful inclusive tourism practices worldwide, and discover innovative product ideas that can help shape your own welcoming strategies.
Join us to gain the tools and inspiration to position your destination or business as a leader in inclusive tourism!
Our Team
Loren Christie has more than 25 years of experience in Tourism & Hospitality. In his role as Managing Director of the BestCities Global Alliance, he works with 13 premier destinations and their community of clients and partners as they collectively work to ensure that business events are a force for positive impact. Previously, he held various leadership positions with Starwood Hotels & Resorts and Destination Toronto.
For the last three years he has been running his own consulting and project management company working with a number of clients including IAPCO – as faculty, #Meet4IMpact and the Global Destination Sustainability Movement (GDS) teaching parts of their masterclass on Legacy and Impact, and for Canada’s 2SLGBTQI+ Chamber of Commerce as their Director of Business Development and Strategy. He sat on the inaugural Diversity, Equity & Inclusion Committee for the Tourism Industry Association of Ontario. Currently he sits on the Technical Advisory Committee for the GDS and is a Director of the Board for Ontario’s Regional Tourism Organization 9.
Loren is also a recognized travel expert who has appeared regularly on CTV’s morning show, Canada AM and now Your Morning for the last 23 years. His articles have also appeared in the Globe & Mail, Toronto Star, Toronto Sun, WestJet Magazine, Zoomer Magazine, CAA Magazine, Bold Magazine and Cruise & Travel Lifestyles.