Let’s be real: these are weird times to be running a business in Canada. Markets are unpredictable, funding isn’t always flowing, and most days, it feels like the only certainty is uncertainty. As 2SLGBTQIA+ entrepreneurs, we know what it means to build something in shifting landscapes—we’ve always had to be creative, resilient, and ahead of the curve. But even the most adaptable businesses hit moments of doubt.

When things feel uncertain, it’s easy to default to what looks like confidence—polished messaging, big promises, the whole “we’re absolutely thriving” routine. And listen, we get it. But here’s the thing: real confidence doesn’t come from putting on a show. It comes from clarity. From being able to say, Here’s where we are. Here’s where we’re going. Want to come with us?

IN THIS WORKSHOP, WE’LL WORK TOGETHER TO:

• Clarify what’s real: Not everything in your business needs to be figured out to be worth talking about. We’ll explore how to share your story in a way that acknowledges uncertainty without getting stuck in it.
• Share your story with confidence: It’s not about having a perfect elevator pitch. It’s about learning to talk about your business with clarity and openness, so the right people can find you (and trust you).
• Build momentum through truth: Confidence isn’t something you’re supposed to already have. It grows over time—when your messaging is clear, aligned, and actually feels like you.

This workshop is practical, energizing, and designed to get you moving. Through guided exercises and strategic insights, we’ll help you refine how you talk about your business—so your brand story supports your growth instead of adding to the pressure.

Because you don’t need to have all the answers to be worth listening to. And you don’t need to wait for certainty to start building something real.

YOUR FACILITATORS:

Parker Green McLean (they/he) & Jarren MacDougall (he/him) are the co-founders of Harc Creative, a brand strategy and storytelling studio that helps businesses find clarity, confidence, and creative momentum. As a married duo and longtime creative collaborators, they know firsthand how powerful (and sometimes terrifying) it can be to tell the truth about where you are and where you’re going.

Through their work, they help entrepreneurs and organizations own their stories, sharpen their messaging, and build brands that feel like home—so that the right people can find them, trust them, and invest in what they’re building.

Register below and a Zoom link will be sent to you closer to the event.

Our Team

Jarren MacDougall (he/him) Co-founder Harc Creative

Parker Green McLean (they/he) Co-founder Harc Creative

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