Once you’ve gotten acquainted with the various 2SLGBTQI+ communities and how best to serve them in your workplace, you may want to make a concerted effort to welcome the 2SLGBTQI+ travel market to your destination.
Thanks to funding from The Government of Canada, CGLCC has access to extensive research about the 2SLGBTQI+ travel market’s preferences and spending habits – and has even identified personas to help you build an effective 2SLGBTQI+ marketing strategy catered to these demographics.
Funded by ACOA, this seminar will share exclusive 2SLGBTQI+ travel market info and case study best practices from around the world, as well as expose you to a number of custom 2SLGBTQI+ products to help inspire your own successful 2SLGBTQI+ tourism-welcoming strategy.
Loren Christie has more than 25 years of experience in Tourism & Hospitality. In his role as Managing Director of the BestCities Global Alliance, he works with 13 premier destinations and their community of clients and partners as they collectively work to ensure that business events are a force for positive impact. Previously, he held various leadership positions with Starwood Hotels & Resorts and Destination Toronto.
For the last three years he has been running his own consulting and project management company working with a number of clients including IAPCO – as faculty, #Meet4IMpact and the Global Destination Sustainability Movement (GDS) teaching parts of their masterclass on Legacy and Impact, and for Canada’s 2SLGBTQI+ Chamber of Commerce as their Director of Business Development and Strategy. He sat on the inaugural Diversity, Equity & Inclusion Committee for the Tourism Industry Association of Ontario. Currently he sits on the Technical Advisory Committee for the GDS and is a Director of the Board for Ontario’s Regional Tourism Organization 9.
Loren is also a recognized travel expert who has appeared regularly on CTV’s morning show, Canada AM and now Your Morning for the last 23 years. His articles have also appeared in the Globe & Mail, Toronto Star, Toronto Sun, WestJet Magazine, Zoomer Magazine, CAA Magazine, Bold Magazine and Cruise & Travel Lifestyles.